Pictory Vs Synthesia: When To Use Which One?

Pictory and Synthesia are two powerful and best AI video edit tools that have emerged in recent years to help individuals create and share their visual content. 

While both offer unique features and benefits, they differ in many ways. What are the differences between Pictory vs Synthesia? Let’s dive in.

What Are Similarities Of Pictory Vs Synthesia? 

Pictory and Synthesia are both video creation tools offering a range of customizable templates to be used as a starting point for video creation. They are created to provide the ability to add text, images, and video clips to videos to customize them to suit the user’s needs.

Customers can access a library of stock photos and videos, as well as music tracks and sound effects that can be used in video projects. These tools also allow users to export their videos in various formats, making sharing them on different platforms easy.

Pictory and Synthesia aims at many target segments.

Pictory Vs Synthesia Comparison 

Pictory and Synthesia are leading AI video creation tools. Pictory targets marketers, educators, and content creators, offering features like image and video editing, voiceover recording, and screen recording. Synthesia focuses on professional AI videos from text, supporting multi-language voice-overs and detailed analytics. While Pictory excels in transforming content into videos, Synthesia shines with its AI-driven avatar videos. The choice between them depends on specific user needs and desired functionalities.

Target Audience

Pictory Synthesia 
– Geared towards marketers, educators, and content creators who want to create engaging visual content quickly and easily.
– Anyone who wants to make short videos from posts, blogs, seminars, and conferences can use them easily.
– Focuses on professional, highly creative AI videos from available texts. 
– Suitable for people who are in the field of experts or are doing jobs that require high professionalism.

Key Features

Image and video editing: Pictory grants you a variety of image and video editing features, including cropping, resizing, color correction, and more.
Voiceover recording: Pictory allows users to record and add voice-overs to their videos, which can be useful for adding commentary or narration.
Screen recording: Users can record their voices on the computer and incorporate the footage into their videos, which can help create tutorial or demonstration videos.
AI-powered video creation: Users can input text and have it automatically converted to speech in multiple voices, saving time and resources compared to traditional voice-over recording.
Multi-language support: The platform supports 120+ languages and 200+ voices for voice-overs and text-to-speech.
Analytics and tracking: Synthesia provides detailed analytics and tracking features to help users understand how their videos are performing and how they can be improved.

Output Formats

Pictory allows users to export videos in various file formats, including MP4 and autoplay GIF. Its video transcription & subtitles can be output into .SRT, .VTT, and .TXT formats.

Synthesia, on the other hand, exports videos on the web. and MP4 formats. It supports image formats such as jpeg, png, and svg.


Pictory comes with a variety of training options, including webinars, live online, and documentation.

Synthesia, on the other hand, gives users a detailed user manual, tutorials, and live workshops that cover everything from basic setup to more advanced features. 

Video Length

The maximum length of a Pictory video is 1 hour (1GB video file size) with a Standard account and 3 hours (5GB video file size) with a Premium account.

The maximum length of a Synthesia video is divided into 2 plans: Personal plan and Corporate plan. A personal plan video lasts 10 minutes, while a corporate one lasts 2.5 hours.

Using Pictory and Synthesia to create and edit videos.


Pictory offers a tiered pricing model, catering to both individual content creators and businesses. Here’s a quick breakdown:

BasicLimited video minutes, watermarked outputFree
ProfessionalExtended video minutes, no watermark, premium features$49/month
EnterpriseCustom solutions, dedicated supportCustom quote

From our experience, Pictory’s Professional plan suffices for most content creators, offering a good balance between features and cost.

Synthesia, on the other hand, emphasizes pay-as-you-go and monthly subscription models. Here’s an overview:

Pay-as-you-goPay per video minute, flexibility$3/minute
SubscriptionMonthly video minutes, discounted ratesStarting at $30/month

For businesses with fluctuating video creation needs, Synthesia’s pay-as-you-go can be a cost-effective choice.

Ease of Use

Pictory boasts a clean and straightforward interface. Right from the get-go, the platform guides users through the video creation process.

Synthesia, with its unique approach to video creation, offers an equally intuitive experience.

Interface ClarityClean and straightforwardMinimalistic and clear
Learning CurveShort, with guided toursAlmost flat, thanks to script input
Customization EaseIntuitive drag-and-dropSimple avatar and background choices

Our Verdict: Both Pictory and Synthesia shine in terms of user-friendliness. While Pictory excels in repurposing content, Synthesia’s strength lies in quick, personalized video messages. Depending on your specific needs, you might find one slightly more intuitive than the other, but rest assured, both are top-tier in terms of ease of use.

Integration and Compatibility

Pictory, with its focus on transforming content into videos, offers a range of integrations to streamline the content import process.

Synthesia, with its unique AI-driven video creation approach, emphasizes compatibility in different areas.

Integration TypePictorySynthesia
Content ImportWordPress, Joomla, Cloud StorageGoogle Docs, MS Word
Video Editing ToolsBasic built-in editorAdobe Premiere Pro, Final Cut Pro
Social & Platform PublishingFacebook, Twitter, InstagramYouTube, Vimeo, LinkedIn

Our Verdict: Both Pictory and Synthesia have made significant strides in ensuring their platforms are compatible with a range of third-party tools. While Pictory shines in content import and social media integration, Synthesia stands out for its compatibility with professional video editing tools.

Who Offers Better Assistance?

Pictory prides itself on its customer-centric approach. From our interactions, here’s what we’ve observed:

  • Live Chat: Immediate assistance is often available via their live chat feature.
  • Knowledge Base: A comprehensive repository of articles, tutorials, and FAQs to guide users.
  • Community Forums: A vibrant community where users share tips, tricks, and best practices.

Synthesia, with its innovative approach to video creation, has cultivated a strong user community. Our experiences highlight:

  • Email Support: Prompt responses with detailed solutions to queries.
  • Video Tutorials: A range of tutorials covering basic to advanced features.
  • User Groups: Active online groups where users discuss ideas, share feedback, and help each other out.

Pictory Vs Synthesia: Which Is Better? 

The answer depends on the needs and purposes of each customer. You need to compare the features and functionalities of each platform in detail during a demo. It will help you determine which platform suits your business and team better. 

Factors to consider during the demo include ease of use, video customization options, voice-over accuracy, pricing, integration options, and team collaboration features.

Read more: Synthesia Vs Elai


Pictory vs Synthesia differs mainly in target audiences, features, output formats, training options, and video length limitations.

Pictory is geared towards marketers, educators, and content creators who want to create engaging visual content quickly and easily, while Synthesia is more suited for professionals in highly creative fields.

We hope you have the right and suitable choice for your work!

Thank you for reading!

Seamus Wilbor

Seamus Wilbor

Seamus Wilbor, CEO and Founder at Quarule. He has over 20 years of expertise as an AI Consultant in evaluating AI technology and developing AI strategies.